Built by Operators,
Not Wall Street
Prime Dealer Equity Fund was born from hands-on dealership operations — not a spreadsheet. Our co-investor's team has bought, fixed, and scaled dealerships from the ground up, developing a repeatable playbook that drives consistent returns.
Our Journey
From a single dealership to a Fund structured as a single purpose vehicle (SPV) investing directly or indirectly in interests in multiple dealerships.
The Beginning
Kyle Coleman identifies a massive opportunity in the fragmented automotive dealership market. With 20+ years of automotive retail and B2B scaling experience, he begins building the operational playbook that will define Coleman Automotive Group.
Building the Playbook
Kyle Coleman acquires and turns around multiple franchise dealerships in the Midwest, proving the operational methodology and building the track record that will become the foundation for the Fund's investment strategy.
Fund Formation & Rapid Expansion
Prime Dealer Equity Fund is established to offer private investment opportunities in automotive retail. Three dealerships acquired in rapid succession: Nissan Warsaw (IN), Mt. Pleasant Chevy GMC CDJR (IA), and Le Mars Chevy GMC CDJR (IA). Ralph Marcuccilli joins as strategic advisor.
Nissan Streetsboro & National Scale
Coleman Automotive expands into Ohio with the acquisition of Nissan Streetsboro, serving the greater Akron-Cleveland metro. The “Road to 40 rooftops” accelerates with a pipeline of qualified acquisition targets for the Fund's investment strategy across multiple states.
The Road to 40
Active capital deployment across Iowa, Indiana, and Ohio. The retained earnings flywheel is turning — profitable stores funding the next acquisitions. Six dealerships operating, with the next phase of growth underway.
90-Day Turnaround
Our proven methodology transforms underperforming dealerships into market leaders.
Assessment
Complete operational audit — staffing, inventory, F&I performance, service department efficiency, customer satisfaction metrics.
Quick Wins
Implement immediate improvements: inventory optimization, pricing strategy, digital marketing overhaul, process standardization.
Transformation
Staff training and culture shift, F&I product restructuring, service department expansion, customer experience overhaul.
Optimization
Fine-tune operations, establish KPI tracking, implement ongoing training programs, solidify vendor relationships.
Meet the Team Behind the Fund
Learn about the operators and advisor driving Prime Dealer Equity Fund.