
Prime Dealer Equity Fund is a private equity vehicle co-investing with Coleman Automotive Group in the acquisition and optimization of automotive dealerships across the U.S. Fund interest targeting a minimum of 8% annual distribution.
The Fund in Focus
Learn about our strategy, operations, and vision for building the nation's premier dealership platform.
Our Dealerships
Franchise dealerships across the Midwest and beyond — operational and scaling.








Why Automotive Retail
A $1.2 trillion industry with structural advantages that institutional capital is only beginning to discover.*
Recession Resistant
Americans need vehicles regardless of economic cycles. Service departments generate consistent revenue even in downturns.
Hard Asset Backed
Real estate, inventory, franchise rights, and equipment provide tangible collateral and downside protection.
Multiple Revenue Streams
New & used sales, F&I, service, parts, and body shop (some locations) — seven distinct profit centers in every dealership.
Protected Market
OEM franchise agreements create territorial exclusivity. High barriers to entry protect existing operators.
*Source: NADA Annual Data Report 2024
The Numbers That Matter
The automotive retail industry represents one of the largest untapped opportunities in alternative investments.
Industry Size
Franchise Dealers
Avg Group Revenue
Avg Turnaround
Who's Behind the Fund
Operators and investors with decades of hands-on experience.
Kyle Coleman
CEO
Over 20 years in retail automotive and finance. Proven track record acquiring, turning around, and scaling franchise dealerships above industry benchmarks.

Ralph Marcuccilli
Manager
Three decades of leadership in banking, fintech, and investing. Expert in leveraging technology and automation to transform business operations and drive growth.

How It Works
A transparent, five-step journey from initial inquiry to ongoing returns.
Learn
Review our investment thesis, fund structure, and track record through our materials and team.
Qualify
Complete accredited investor verification and schedule a private consultation with our team.
Invest
Choose your allocation and complete subscription documents. Minimum investment starts at $100K.
Returns
Receive annual distributions from dealership operations. Transparent reporting on every metric.
Growth
As the portfolio grows, so does your investment. Participate in value creation across the platform.
Ready to Invest in the
Future of Automotive Retail?
Schedule a private consultation with our team to learn how Prime Dealer Equity Fund can fit into your portfolio. Minimum investment: $100,000.
For accredited investors only. Securities offered under Regulation D exemptions.