The Coleman Prime team in front of the newly acquired Nissan of Elgin, Elgin, Illinois. May 1, 2026.
Coleman Prime Acquires Nissan of Elgin, Reaching Five Dealerships in One Year and Expanding Into the Chicago Metro
Fifth co-investment under the Coleman Prime partnership rebrands the McGrath Nissan of Elgin store as Nissan of Elgin, marks the platform’s first asset in Illinois, and pushes annualized revenue above $200 million.
Coleman Prime Automotive LLC, the joint venture between Prime Dealer Equity Fund LLC and Coleman Automotive Group LLC, today announced the closing of its acquisition of McGrath Nissan of Elgin. The dealership will operate going forward as Nissan of Elgin.
The transaction is the fifth co-investment executed under the Coleman Prime partnership and the platform’s first dealership in the Chicago metropolitan area. Nissan of Elgin becomes the third Nissan store in the Coleman Automotive portfolio, joining Nissan of Warsaw in Indiana and Nissan of Streetsboro in Ohio, and pushes Coleman Prime’s annualized revenue above $200 million.
Five Dealerships in One Year
Reaching the fifth co-investment exactly twelve months after the partnership’s first close is a meaningful milestone in the “Road to 40,” the partnership’s ten-year roadmap to acquire and operate forty franchise dealerships across the United States in 10 years. The Elgin entry represents a deliberate step from the partnership’s established footprint in smaller Midwestern markets into its 2nd major metropolitan trade area (including Cleveland).
Coleman Automotive Group will deploy its proprietary operational playbook at Nissan of Elgin beginning at close. The focus is on stabilizing inherited operations, modernizing the dealer management system, expanding fixed operations capacity, and aligning variable operations with the group’s performance standards across the existing dealerships.
By the Numbers
The Coleman Prime Partnership Today
5 dealerships acquired in 12 months
3 Nissan dealerships (Warsaw, Streetsboro, Elgin)
Annualized revenue above $200 million
Footprint across IA, IN, OH, and now IL
Long-term goal: 40 dealerships in 10 years
From the Leadership Team
From the Floor
“Elgin is a strong, growing market, and Nissan of Elgin gives us an outstanding platform to serve customers in the Chicago area. This is our third Nissan store, and we have built real expertise around the brand and the customer. The team at McGrath built a solid business, and our focus from day one is to keep delivering an excellent experience for every customer and every employee in this store.”
Kyle Coleman, CEO, Coleman Automotive Group and Operating Partner, Coleman Prime Automotive
From the Floor
“Closing our fifth dealership exactly one year after our first is a significant milestone, and it puts us firmly on the path to our long-term goal of forty dealerships. Entering the Chicago market with a strong Nissan store is a meaningful step forward for the platform and for our investors. Kyle and his team have executed at a very high level, and the results speak for themselves.”
Ralph Marcuccilli, Managing Partner, Prime Dealer Equity Fund
From the Floor
“We are thrilled to be in the Chicago market with our third Nissan store. The team here is genuinely excited about the playbook we are bringing in. Our priority on day one is the people in this building. When the team wins, the customer wins.”
Jami Langham, COO, Coleman Automotive Group
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From the Floor
“I moved to Elgin specifically for this opportunity, and after one day in the building I am even more convinced it was the right call. The facility is brand new, the team is talented and ready to win, and Coleman Prime brings a level of discipline and support I have not seen anywhere else. We are going to build something special here.”
Sean Trice, Sales Manager, Nissan of Elgin
A Brand New Facility, Built for Service
The Elgin store comes with a meaningful operational advantage: the building is less than one year old. McGrath Nissan relocated from its prior 945 E Chicago St location to the newly constructed 2635 Auto Mall Dr facility in Elgin when the new building was completed. The result is a modern showroom and a service department configured to very latest Nissan standards from day one.
At the center of that service capacity are 17 service bays, giving Nissan of Elgin one of the larger service operations footprints in the Coleman Prime portfolio. Expanded service capacity is the single highest-leverage area of operational investment under the Coleman playbook, and Nissan of Elgin starts with the physical infrastructure already in place.
Investing in People, Facilities, and the Customer Experience
Nissan of Elgin will continue to operate at its current location and retain its existing employees. Coleman Prime Automotive plans to invest in the store’s people, facilities, and customer experience as part of its broader operating model, including expanded service capacity, modernized customer facing technology, and the same training and accountability standards deployed across the partnership’s other dealerships.
Prime Insight
Coleman Prime Automotive LLC is the joint venture between Prime Dealer Equity Fund LLC and Coleman Automotive Group LLC, formed to acquire and operate franchise dealerships across the United States.
The platform pairs institutional capital with Coleman Automotive to build a scaled, multi store group focused on long term value creation, with an investor first distribution structure that targets minimum annual distributions.
Media & Investor Contact
Ralph Marcuccilli, Managing Partner, Prime Dealer Equity Fund. Ralph@PrimeDealerFund.com. (260) 417-6016. www.PrimeDealerFund.com
This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any such offer will be made only to accredited investors as defined under Rule 501 of Regulation D, and only by means of the Fund’s confidential Private Placement Memorandum and related subscription documents. Past performance is not indicative of future results. All investments involve risk, including the possible loss of principal.
Prime Dealer Equity Fund is a private equity vehicle co-investing with Coleman Automotive Group in the acquisition and optimization of automotive dealerships across the United States.
For qualified investor inquiries:
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